Week 9 of packaging design is complete. Week 9 was a very busy one. I went a few days over, which was mainly because I was aiming for a comprehensive result. This week required us to investigate and understand our imagery brand by creating a name and logo. We also refined our pack structures. It sounds simple enough writing it here, however, each task required a lot of research and ideation.
I find it fascinating researching potential business names and transforming an idea into a name and eventual logo. You see all the pieces coming together that is backed by all of the research and ideation you have completed thus far.