Week 9 of packaging design is complete. Week 9 was a very busy one. I went a few days over, which was mainly because I was aiming for a comprehensive result. This week required us to investigate and understand our imagery brand by creating a name and logo. We also refined our pack structures. It sounds simple enough writing it here, however, each task required a lot of research and ideation.
I find it fascinating researching potential business names and transforming an idea into a name and eventual logo. You see all the pieces coming together that is backed by all of the research and ideation you have completed thus far.
I received my final grade for Design Studio: Typography with an overall grade of 80/100. I am slightly disappointed that I did not score a higher mark. On reflection and from comments within the marked assessments, I can see that I should have improved in the areas of articulation, by using better terminology that reflected specifically on the areas I had been studying. I should also have made sure to focus on individual letterforms, to make sure that I used adequate kerning, leading and tracking (specifically where large areas of body copy were used).
Continue reading “Design Studio: Typography (Final Grade & Recap)”
This project requires you to design an information panel featuring aspects of type and typography from a particular decade of the 20th century. The panel is to be designed for display at a temporary exhibition at the State Library of Victoria. It is a free public exhibition on typography, type design and related technology of the 20th century, presenting the material chronologically by decade as a combination of full colour large format information panels and objects/artefacts.
Continue reading “Design Studio: Typography (Project 4 – 20th century type)”